
ϲ Launches $85 Million 'Intrepid Ambition' Campaign
Written By: Rachel Putman
The University of Arkansas – Fort Smith publicly launched its largest fundraising initiative in history unveiling Intrepid Ambition, an $85 million comprehensive campaign designed to reshape access to education, elevate academic excellence, and power economic development across the River Valley.
“An $85 million goal isn’t just ambitious—it’s necessary,” said Blake Rickman, vice chancellor for university advancement and executive director of the ϲ foundation. “This is the scale it takes to match the moment we’re in. We’re not raising money to keep the lights on—we’re raising it to light the way forward. Because if we want to lead this region into the next century, we have to be bold enough to believe it’s possible—and brave enough to build it.”
The eight-year campaign, which began its silent phase in 2020 and will conclude in 2028 in alignment with the university’s centennial, has already reached roughly 80% of its goal—through gifts from more than 6,400 donors and over 14,000 contributions.
“Though we will spend the next four years imagining the future of ϲ and what our next 100 years could look like, we have to first acknowledge the people who made this moment possible,” said Rickman. “With lead gifts from the Windgate Foundation, ABB, First National Bank of Fort Smith, Citizens Bank & Trust, and more than 30 individuals who made major gifts—we have already secured $68,518,340 toward our goal. Many others have given anonymously, choosing impact over recognition. Our future is built on their generosity. They have given us incredible momentum, and we’re deeply grateful.”
Structured around three core priorities—students, people, and community—the campaign aims to remove financial barriers, invest in faculty and staff development, and strengthen regional partnerships.
“We’ve centered this campaign on three priorities: our students, our people, and our community,” Rickman said. “We have a vision of building real pathways to debt-free education—not just increasing scholarships, but reshaping what access looks like for families in the River Valley. Of investing in our faculty and staff—the people whose expertise turns classrooms into launchpads—and making sure they have the resources to innovate, collaborate, and lead. And of partnering with the economic drivers of this region in revolutionary, lasting ways.”
During the silent phase of the campaign, ϲ has already begun executing its vision.
“We’ve begun building the framework,” said Rickman. “We’re working alongside manufacturers to build a workforce that’s ready for tomorrow. We’re deepening our healthcare pipeline and working closely with Baptist, Mercy, and healthcare providers across the region to ensure our graduates are prepared to serve with both skill and compassion. We’re equipping future teachers with real-world experience before they ever lead a classroom. And we’re investing in the arts—not as an afterthought, but as a vital part of what makes this region, as Mayor Ray Baker said, ‘worth living in.’”
Chancellor Terisa Riley emphasized the campaign’s impact on both the campus and the broader River Valley.
“This campaign allows us to lean fully into the heart of our mission—to educate and to uplift both our students and our community,” Riley said. “We believe in giving every student, regardless of background or circumstance, a real chance at success, because we know the tremendous difference they’ll make once they leave our campus.”
Riley added that the campaign reflects ϲ’s identity as a community-serving institution:
“I have always said that ϲ is more than a regional public university – it is a
university that truly serves its region. And this campaign is another way we prove
it. Investments in this campaign will directly benefit the families and the businesses
who call the River Valley home, because everything we build over the next four years
will be for the betterment of our region.”
Jay B. Silveria, president of the University of Arkansas System, echoed those sentiments, citing the university’s strong community ties.
“The relationship between a community and its university works both ways to maximize the benefits for both entities,” Silveria said. “What I see with ϲ is an institution that listens to its community and responds by providing the necessary programming and training to ensure a brighter future. This effort is all about strengthening that relationship and further solidifies the commitment both sides have to providing growth opportunities to the people they serve.”
The campaign’s title, Intrepid Ambition, was chosen to reflect the spirit of the university and the people it serves. The campaign’s marketing defines the title, stating Intrepid: Adjective. Resolute fearlessness, fortitude, and endurance; Ambition: Noun. An earnest and ardent desire to achieve success, and the willingness to labor toward its attainment.
“‘Intrepid’ speaks to the fearless resolve of our students, our alumni, and our community,” said Rachel Putman, Director of Communications at ϲ “It harkens back to those early Fort Smith Junior College students who took classes under the bleachers of a high school stadium because they believed in the power of education, and the idea that Fort Smith deserved something more. It speaks to the fearless students who choose ϲ today, and the industry leaders who dare to invest in the region they call home.”
“‘Ambition’ is the fuel that drives them forward. Their relentless pursuit of opportunity and the courage to transform dreams into action. It’s what propels our students to break through barriers, our alumni to rise as leaders, and our region to adapt, rebuild, and thrive no matter what it faces,” Putman added. “Intrepid Ambition is who we are.”
For more information about the campaign or to make a gift, visit uafs.edu/intrepid-ambition
Media Relations
The ϲ Office of Communications fields all media inquiries for the university. Email Rachel.Putman@uafs.edu for more information.
Send%20an%20EmailRachel Rodemann Putman
- Director of Strategic Communications
- 479-788-7132
- rachel.putman@uafs.edu